K-Cafe Essentials
Designed to encourage creative milk-based coffee beverages, this brewer boasts a compact footprint and a sensible layout. Proportion and user experience drive the overall aesthetic expression of this brewer. Cafe put our new visual brand language to the test by requiring a family resemblance to other brewers in the value line while showcasing unique features like a milk frother and more brewing options. Small details, surface finishes and patterns were carefully considered to enhance the counter appeal and delight users.
(Photo credits to Keurig)
These brewers are part of an expanding lineup of value-tier brewers that maintain a visual brand language.
Some of the process work: from recycled plastic surface finish qualification to final button membrane selection, every detail on these brewers was thoughtfully considered and evaluated for aesthetics, usability and cost.
